What is aem headless cms. Your CMS is truly headless only if the content is completely separated from the context it is displayed in, that is, you should be able to change the destination of where the content goes, and have your front end determine where and how to layout the content. What is aem headless cms

 
 Your CMS is truly headless only if the content is completely separated from the context it is displayed in, that is, you should be able to change the destination of where the content goes, and have your front end determine where and how to layout the contentWhat is aem headless cms  Provide a Model Title, Tags, and Description

Parameters. In the previous document of the AEM headless journey, Getting Started with AEM Headless as a Cloud Service you learned the basic theory of what a headless CMS is and you should now: Understand the basics of AEM’s headless features. AWS. Create your first React Single Page Application (SPA) that is editable in Adobe Experience Manager AEM with the WKND SPA. Looking for a hands-on. See Wikipedia. Headless CMS architecture, as a subset of decoupled, shares almost all the benefits, but with the advantage of greater flexibility to publish content on different platforms. Headless CMS in AEM 6. They use headless CMS solutions to separate content management and storage. Allowing for bulk delivery of exactly what is needed for rendering as the response to a single API query. 2. The latter makes it easier to deliver content on various channels. AEM offers the flexibility to exploit the advantages of both models in. It is a traditional, monolithic CMS with a content-as-a-service (CaaS) API. Create Content Fragments based on the. Below is a summary of how the React application is built, how it connects to AEM Headless to retrieve content using GraphQL persisted queries, and how that data is presented. Start here for a guided journey through the powerful and flexible headless features of AEM, their capabilities, and how to use them on your project. “Adobe Experience Manager is at the core of our digital experiences. A “headless” CMS is a content management system that lets you take content from a CMS and deliver it to any front end using any framework of choice. That said, it is way easier with Franklin to achieve these results because they are assured by how the platform builds and delivers your content. The benefits of a headless CMS are more evident than ever. In its place is a flexible API that can shoot data – be it a blog post or a customer profile – wherever you want. Authoring for AEM Headless - An Introduction. com is an excellent example of a massive Magento site building a. This involves structuring, and creating, your content for headless content delivery. Contentstack makes it extremely easy to integrate Adobe DAM with your headless CMS to leverage the powers of the two most powerful enterprise applications in the market. As learned, a hybrid CMS clearly has benefits over traditional AEM and a headless CMS. From the Create Report page, choose the report you want to create and click Next. Headless CMS. This enables content reuse and remixing across web, mobile, and digital media platforms as needed. Headless implementations enable delivery of experiences across platforms and channels at scale. See full list on one-inside. Scheduler was put in place to sync the data updates between third party API and Content fragments. In the previous document of the AEM headless journey, Learn About CMS Headless Development you learned the basic theory of what a headless CMS is and. AEM was being used in a headful manner but AEM imposed a lot of restrictions when we had to develop Applications on top of AEM So we are going to use AEM in a headless manner and bring in all the content in content fragments so that those content fragments can be rendered on different portals (some use cases need more than. js is a React framework that provides a lot of useful features out of the box. AEM Headless CMS Developer Journey. Adobe Experience Manager, commonly referred to as AEM, is a cloud-native, API-first content management system (CMS) and Digital Asset Management (DAM) platform that enables you to structure and deliver headless content across multiple channels. A headless CMS remains with an interface to add content and a RESTful API (JSON, XML) to deliver content wherever you need it. Headless CMS approach. This journey provides you with all the information you need to develop. Get started with Adobe Experience Manager (AEM) and GraphQL. This is becoming more popular, and some of the renowned sites developing headless sites at the moment are adopting these. While having started its life as a classic monolithic CMS running on-premise, AEM has advanced a lot recently. The benefit of this approach is cacheability. The “head,” in the term “headless CMS” is where the content is presented. A hybrid CMS is a “halfway” solution. However, at the same time, by incorporating the concept of Content Fragments and Experience Fragments, AEM operates as a headless CMS. It makes content generation, administration, and editing easier for big content teams with daily deadlines. Discover what Multi Tenant Headless CMS is, and why its needed in 2023: Unveiling the pros and cons in this complete guide. Deliver content to various channels and platforms, including websites, mobile apps, IoT devices, chatbots, and more. For headless, your content can be authored as Content Fragments. 3. Discover how Storyblok can help you optimize your content’s performance. Headless content management in AEM. Release Notes. AEM as a Cloud Service GraphQL API used with Content Fragments is heavily based on the standard, open source GraphQL API. At least 3 years’ content management experience, including at least 1 year using AEM, headless and headful. Objective. The headless CMS extension for AEM was introduced with version 6. Pros and Cons of Using AEM as a Headless CMS. Monolithic vs decoupled vs headless architectures. What are the out of the box options available in AEM to use it as Headless CMS and what is my point of view on this is detailed out in this video. AEM Tutoria. Headless AEM is an architectural approach where the content management capabilities of Adobe Experience Manager are decoupled from the presentation layer. The TagID is added to the content node’s cq:tags property and resolves to a node of type cq:Tag. AEM as a Cloud Service requires a separation of content and code into distinct packages for deployment into AEM: /apps and /libs are considered immutable areas of AEM as they cannot be changed after AEM starts (that is to say at runtime). This approach enables the CMS to live up to the promise of managing content in place and publishing anywhere. Then Getting Started with AEM Headless described AEM Headless in the context of your own project. Content Services: Expose user defined content through an API in JSON format. There are a number of requirements before you begin translating your headless AEM content. Headless Journeys are designed for varying personas, laying out the requirements, steps, and approach to implementing headless solutions from different. A headless CMS is built to address the drawbacks introduced above. A headless CMS remains with an interface to add content and a RESTful API (JSON, XML) to deliver content wherever you need it. 2476. AEM offers a wide range of advantages for businesses looking to streamline their content creation, management, and publishing workflows: Flexible content delivery. Manage GraphQL endpoints in AEM. This class provides methods to call AEM GraphQL APIs. Adobe Experience Manager’s Referrer Filter enables access from third-party hosts. ” Tutorial - Getting Started with AEM Headless and GraphQL. Using a headless CMS, which stores content in a cloud repository as opposed to a server, will leverage less bandwidth, save resources, and reduce. Is AEM Headless CMS? Yes! AEM, or Adobe Experience Manager, is not just a traditional Content Management System (CMS); it's also a robust headless CMS solution. Get a free trial. Having a multi-tenant CMS with headless architecture is now a necessity. Headless CMS in AEM 6. With Adobe Experience Manager version 6. According to marketing experts, the Adobe Experience Manager Headless Content Management System is the future of content delivery. Available for use by all sites. Click Add…. Headless CMS is designed for seamless integration with various platforms, thanks to its decoupled nature. In this optional continuation of the AEM Headless Developer Journey, you learn how AEM can combine headless delivery with traditional full-stack CMS features. Overlay is a term that can be used in many contexts. The front-end developer has full control over the app. Strapi is the next-gen headless CMS, open-source, javascript, enabling content-rich experiences to be created, managed and exposed to any digital device. It separates content from the presentation layer (the head), creating blocks of content that can be delivered in a channel-neutral format to power any channel or experience. Unlike the traditional AEM solutions, headless does it without the presentation layer. Here, the AEM will act as a mere repository, exposing content as a service in REST/ GraphQL endpoints. Check both AEM and Sling plugins. Consequently, a SaaS CMS is a centrally hosted CMS application that you can access through the web on any device and in any place. A headless CMS is therefore responsible for the (backend) content management services, together with the mechanisms allowing the (frontend) applications to access that content. In this context, extending AEM as a Cloud Service, an overlay means to take the predefined. This pattern can be used in any SPA and Widget approach but does make AEM more developer-focused. The term “headless” comes from the concept of chopping the “head” (the front end, i. 2 days ago · Headless CMS (content management system) in recent times has come to trump the traditional CMS when juxtaposed as content management systems. js v10+ npm 6+. This means you can realize headless delivery of structured. Below is a summary of how the React application is built, how it connects to AEM Headless to retrieve content using GraphQL persisted queries, and how that data is presented. Get a free trial Explore Headless CMS features. A headless CMS is a content management system (CMS) that provides backend-only functionalities, making content accessible through a GraphQL or REST API and displayable on any device possible. Provide a Model Title, Tags, and Description. Headful and Headless in AEM. Introduction. Each environment contains different personas and with. Select Create. An end-to-end tutorial illustrating how to build-out and expose content using AEM Headless. With the help of the AEM stack, we can implement this methodology. In comparison to traditional CMS, headless CMSs are less vulnerable to DDoS attacks as the front end is separated from the back end. 2: Authoring Basics for Headless with AEM: Learn about the concepts and mechanics of authoring content for your Headless CMS. Persisted queries are queries that are stored on the Adobe Experience Manager (AEM) server. The absence of a headless architecture can lead to several challenges, including siloed development, slower time-to-market, heavy IT dependency, difficulty in. The AEM SDK is used to build and deploy custom code. A headless content management system (CMS) allows you to manage and reuse digital content from a single repository and publish to web, mobile apps, and single page applications. It contains the following artifacts: The Quickstart jar - an executable jar file that can be used to set up both an author and a publish instance. Experience Manager tutorials. AEM Basics Summary. This article builds on these so you understand how to create your own Content Fragment Models for your AEM headless. Displaying the content is left to other, more specialized applications. Get to know how to organize your headless content and how AEM’s translation tools work. This allows to deliver data to 3rd party clients other than AEM. Headless CMS Developers and business users have the freedom to create and deliver content using headless or headful models out of the box, letting them structure and. These remote queries may require authenticated API access to secure headless content. These are self-contained items of content that can be directly accessed by a range of applications, as they have a predefined structure, based on Content Fragment Models. 10. The CORS configuration must specify a trusted website origin alloworigin or alloworiginregexp for which access must be granted. The headless CMS has an API for the. Implementing Applications for AEM as a Cloud Service; Using. Download now: Headless CMS: The Future of Content Management. This article delves into the realm of Headless CMS, shedding light on its definition, and presents a curated list of the top 10 Headless CMS platforms to boost your conversion rates. Adobe Sensei powers you to automatically convert all your legacy PDF forms and traditional input fields to digital, mobile-responsive, adaptive forms. Learn how to bootstrap the SPA for AEM SPA Editor. the website) off the “body” (the back end, i. This involves structuring, and creating, your content for headless content delivery. The headless CMS capabilities of AEM allow you to utilize various technologies to deliver content across all channels. Your CMS is truly headless only if the content is completely separated from the context it is displayed in, that is, you should be able to change the destination of where the content goes, and have your front end determine where and how to layout the content. The journey lays out the requirements, steps, and approach of an AEM Headless project from the perspective of a Content Architect. Strapi allows creating, managing, and distributing a content-rich. Business moves faster when teams producing content have a platform that empowers them to collaborate, innovate, and. Using a REST API introduce challenges: Created for: Beginner. With headless API-based delivery, merchants can quickly create, evaluate, and deploy shoppable experiences. . Made. Getting Started with AEM Headless as a Cloud Service. Content managers work in a console and create reusable content pieces that are stored in a database. Headless content management is a key development for today’s web design that decouples the frontend, client-side applications from the backend, content management system. Umbraco. Move faster with powerful developer tools. If you’re not ready to transform your business and go headless, you can stick to your guns and use AEM as a CMS. ”. As long as the new technology can consume JSON, you’re good to go. Adobe Experience Manager (AEM) - Adobe's AEM combines traditional CMS capabilities with the flexibility of a headless approach. Umbraco is an excellent CMS (Content Management System) that helps you to build interactive and responsive websites. Build a React JS app using GraphQL in a pure headless scenario. AEM does it for you by capturing user details such as location, relationship to available products, usage & search history, and much more data. Permission considerations for headless content. The code is not portable or reusable if it contains static references or routing. 9. For more details, contact our support team. AEM's headless CMS features allow you to employ many technologies to provide content across all channels. What Makes AEM Headless CMS Special. Unlocking the Value of AEM. Traditional CMS platforms hold content in predefined web templates that blend content presentation with back-end structure. AEM Forms Headless Adaptive Forms provide a fast and efficient way to create forms for various platforms including Headless or Headful CMS, React applications, Single Page Applications (SPA), Web Apps, Mobile apps, Amazon Alexa, Google Assistant, WhatsApp, and more. The Story So Far. Unlike the traditional AEM solutions, headless does it without the presentation layer. A headless CMS runs in the cloud and encompasses a back-end content repository with related services to quickly generate digital experiences. See User Mapping and Principal Migration for more information. Enter the headless CMS. AEM HEADLESS SDK API Reference Classes AEMHeadless . This means that instead of being limited to web publishing like a traditional CMS, content can be pushed to any end experience like a mobile app, SPA, or voice device. cors. It separates content from the presentation layer (the head), creating blocks of content that can be delivered in a channel-neutral format to power any channel or experience. A headless CMS can make the following tasks less of a headache: Modelling, creating and authoring content. Understand how it can help content authors deliver exceptional experiences, increase their content velocity, and how provides a state-of-the-art developer experience. In this part of the AEM Headless Content Author Journey, you can learn the (basic) concepts and terminology necessary to understand authoring content when using Adobe Experience Manager (AEM) as a Cloud Service as a Headless CMS. The Story so Far. Following AEM Headless best practices, the React application uses AEM GraphQL persisted queries to. Tap or click Create. In the previous document of the AEM headless journey, Getting Started with AEM Headless as a Cloud Service you learned the basic theory of what a headless CMS is and you should now: ; Understand the basics of AEM's headless features. This allows businesses to adapt the customer experience across various touchpoints without impacting backend processes like inventory management and order fulfillment. Getting Started with AEM Headless. What Makes AEM Headless CMS Special. Understand the three main challenges getting in the way of successful content. AEM’s GraphQL APIs for Content Fragments. adobe. Start building today! Drop us a line to find out how Contentful can help you efficiently and quickly meet your organization’s needs. All 3rd party applications can consume this data. Content Fragments: Allows the user to add and. A headless content management application is a more complex architecture with the WCM owning the content publication and acting as a provider service for Single Page Applications. Ein Headless Content Management System (CMS) ist ein CMS, das nur ein Backend, aber kein Frontend (Head) hat. On top of a managed RESTful and graphQL API and CDN, you'll get a powerful backoffice to structure, organize and create content in a fast and efficient manner. In the previous document of the AEM headless journey, Learn About CMS Headless Development you learned the basic theory of what a. AEM Technical Foundations. Know the prerequisites for using AEM’s headless features. Adobe AEM stands out as an exceptionally popular CMS system, especially among enterprise users, thanks to its comprehensive functionalities and features. GraphQL has a self-describing type system that helps clients discover which data types and fields are accessible from the API. The design of the content is equally as free. 5. Analytics &. You signed in with another tab or window. What you need is a way to target specific content, select what you need and return it to your app for further processing. Storyblok is an enterprise-level Headless Content Management System with the Visual Editor. Log into AEM as a Cloud Service and from the main menu select Navigation -> Content Fragments. Instead, a headless CMS acts as a content-only data source and delivers content as data outputs, usually via the JSON open standard file format and data interchange format. You’ll learn how to format and display the data in an appealing manner. AEM content fragment management and taxonomy. In a nutshell, headless delivery takes away the page rendering responsibility from the CMS. Adobe first offered a hosted version (“managed services”) of the. What is Adobe AEM, what are its benefits for Magento merchants, and how to implement Adobe AEM Magento integration, and whether is it possible to migrate from AEM to headless AEM — read more in our material. Content Fragment models define the data schema that is. to gain points, level up, and earn exciting badges like the newPress Done to save the Workflow model. AEM’s headless capabilities make it an ideal platform for. Configure report details such as title, description, thumbnail, and folder path. The CMS exposes the data as an API, and other applications can consume it in order to process and render it. The journey will define additional personas with which the content architect must interact for a successful project, but the point-of-view for the journey is that of the content architect. The Ultimate Guide to Headless CMS is a practical guide to understanding what a headless CMS is. For the headless approach, all screens are connected with the Magento CMS. We went with a headless architecture because it brings a lot of the customizations we wanted to control directly to our fingertips. Learn why more and more companies are switching to headless CMS. A headless CMS is therefore responsible for the (backend) content management services, together with the mechanisms allowing the (frontend) applications to access that content. ”. A headless CMS is therefore responsible for the (backend) content management services, together with the mechanisms allowing the (frontend) applications to access that content. In headless CMS, the “content,” is separated or decoupled from the presentation layer, the “ head . Unlike traditional CMS setups, Headless AEM focuses solely on content creation, storage, and retrieval, while leaving the rendering and delivery of content to external applications via. Objective. Our previous CMS was older, slower and more difficult to manage, which gave our global team little flexibility. AEM as a Cloud Service and AEM 6. The main strength of the AEM as a content management system comes from its decoupled architecture. The two only interact through API calls. This user guide contains videos and tutorials helping you maximize your value from AEM. With Adobe Experience Manager (AEM), you can selectively access your Content Fragments, using the AEM GraphQL API, to return only the content that you need. Understand Headless in AEM; Learn about CMS Headless Development; Getting Started with AEM Headless as a Cloud Service. 5. Due to this approach, a headless CMS does not. A CMS that’s fast and flexible. Or in a more generic sense, decoupling the front end from the back end of your service stack. supports headless CMS scenarios where external client applications render experiences using content managed in AEM. A frontend is usually built upon one. 10. Strapi. Done with the research and Q&A. AEM Headless is a CMS solution from Experience Manager that allows structured content (Content Fragments) in AEM to be consumed by any app over HTTP using GraphQL. AEM: Headless vs. Headless CMS. Headless CMS Developers and business users have the freedom to create and deliver content using headless or headful models out of the box, letting them structure and deliver content to any front-end framework. Navigate to Tools, General, then select GraphQL. The Advantages of a Headless CMS. E very day, businesses are managing an enormous amount of content changes — sometimes as high as thousands of content changes per day. - AEM Headless CMS integrates easily with other tools and platforms giving exceptional customer experiences throughout the execution cycle. This guide provides important information about the latest release of Experience Manager as a Cloud Service, including what’s new deprecated and removed features,. The frontend systems are (or can be) all different and completely agnostic from the backend. This architecture separates content authoring and content delivery into two independent processes. Cockpit is a free, open-source and self-hosted headless CMS that describes itself as a “content provider” and “not a website builder. Content authors cannot use AEM's content authoring experience. This allows for easy content management and scalability. Search Results. Application programming interface. Welcome to the documentation for developers who are new to Adobe Experience Manager headless CMS! Learn about the powerful and flexible headless features, their capabilities, and how to use them on your first headless development project. In Headless CMS the body remains constant i. Headless CMSs are content-first. AEM Headless is a CMS solution from Experience Manager that allows structured content (Content Fragments) in AEM to be consumed by any app over HTTP using GraphQL. It then dives down into the construction of the page and how the SPA application relates to and interacts with the AEM SPA Editor. ). Implementing Applications for AEM as a Cloud Service; Using. Products such as Contentful, Prismic and others are leaders in this space. Its. AEM combines the five modules known as sites, assets, mobile, forms, and community. Understanding of the translation service you are using. Click Add. Enterprises can start with a traditional CMS approach and gradually transition to a headless architecture as their needs evolve. With Headless Adaptive Forms, you can streamline the process of. This architecture diagram shows various components of a headless and conventional CMS. Pros: Adobe Experience Manager (AEM) as a headless CMS offers flexibility, scalability, and centralized content management. Next page. At the beginning of the AEM Headless Content Author Journey the Content Modeling Basics for Headless with AEM covered the basic concepts and terminology relevant to authoring for headless. The endpoint is the path used to access GraphQL for AEM. Reload to refresh your session. A headless CMS completely separates the backend (creation and storage) from the frontend (design and deployment). What Is Adobe AEM? Adobe AEM is a powerful CMS used to create, edit, and manage digital content across various channels. Because headless uses a channel-agnostic method of delivery, it isn’t tied. Production Pipelines: Product functional. Separating the frontend from the backend unlocks your content, making it easier for marketers to manage content independently, and for developers to build faster, automate changes, and manage digital at scale. Instead, a headless CMS exposes content through APIs in a consumable format to build websites or apps through various. In the rapidly evolving world of content management systems, “AEM Headless CMS” has emerged as a buzzworthy term. This provides huge productivity. With Adobe Experience Manager version 6. A headless CMS exposes content through well-defined HTTP APIs. In addition to offering robust tools to create, manage, and deliver traditional webpages in the full-stack fashion, AEM also offers the ability to author self-contained selections of content and serve them headlessly. At the beginning, Learn About CMS Headless Development covered headless content delivery and why it should be used. AEM uses a GraphQL API for headless or hybrid headless content delivery. A headless CMS allows you to manage content in one place and be able to deploy that content on any digital channel you choose. The Story So Far. json where appname reflects the name of your application. A headless CMS enables teams to deliver omnichannel experiences at scale, globally. 2: Authoring Basics for Headless with AEM: Learn about the concepts and mechanics of authoring content for your Headless CMS using Content. It is the main tool that you must develop and test your headless application before going live. Content-friendly. Enable developers to add automation to. What is a headless CMS? (the short version) In a sentence, Headless CMS architecture separates back-end content functions (like creation, management, and storage) from front-end functions (like presentation and delivery). In this part of the AEM Headless Content Architect Journey, you can learn the (basic) concepts and terminology necessary to understand content modeling when using Adobe Experience Manager (AEM) as a Cloud Service as a Headless CMS. 1. Tools to create and manage your website, or app, with an open-source headless CMS in a serverless environment. You can run the demo in a few minutes. Headless Architecture. In this scenario, all data are stored in the respective CTX database. What is a Headless CMS? A headless CMS is a content management system that separates where content is stored (the “body”) from where it is presented (the “head“). technologies. View next: Learn. They use headless CMS solutions to separate content management and storage. This means your content can reach a wide range of devices, in a wide range of formats and with a. This also means it works whether the experience is powered by Salesforce or another system. In addition to offering robust tools to create, manage, and deliver traditional webpages in the full-stack fashion, AEM also offers the ability to author self-contained selections of content and serve them headlessly. This document helps you understand headless content delivery, how AEM supports headless, and how. In this part of the AEM Headless Developer Journey, learn about headless technology and why you would use it. Read the report now >. Headless CMS in AEM 6. Headless CMS is a modern architecture that enables technical teams to quickly adapt to the ever-evolving demands of new technology, devices and content formats. The main idea behind a headless CMS is to decouple the frontend from the backend and serve content to the frontend through an API. Learn why more and more companies are switching to headless CMS. Open the Program containing the AEM as a Cloud Service environment to integrate set up the Service Credentials for. It separates. For websites, this usually means the browser from which your user accesses your content. The term “headless” comes from the concept of chopping the “head” (the front end, i. This means you can manage your content from one place. You get complete control over how the content is presented on diverse channels like mobile, desktop, IoT, and PIM systems. Learn how the Universal Editor enables what-you-see-is-what-you-get (WYSIWYG) editing of any headless and headful experience. Experience translating content in a CMS. in our case it will be AEM but there is no head, meaning we can decide the head on our own. 10. This article builds on these so you understand how to create your own Content Fragment. The current implementation of the Assets HTTP API is based on the REST architectural style and enables you to access content (stored in AEM) via CRUD operations (Create, Read, Update, Delete). At One Inside, our expertise relies on the implementation of the Adobe CMS, Adobe Experience Manager (AEM). Traditionally, you need to use different admin dashboards to upload content to your browser site, mobile apps, and other devices. A headless CMS is fundamentally a content repository that displays its content via API’s. Translating Headless Content in AEM. Headless Developer Journey: Explore this guided journey through the powerful and flexible headless features of AEM to prepare for your first headless project. 5. Experience using the basic features of a large-scale CMS. Learn about headless content and how to translate it in AEM. ARC XP. Headless CMS offer many advantages compared to traditional CMS, but the added value is also dependent on the context, the number of channels, and what you are trying to achieve with your content. Digital asset management. The devices are called “Heads” and since there are many devices so that means there is not. You switched accounts on another tab or window. Headless implementation forgoes page and component management, as is traditional in. In the previous document of the AEM headless journey, Getting Started with AEM Headless you learned the basic theory of what a headless CMS is and you should now: Understand the basics of AEM’s headless features. Likewise, hybrid CMSs, equipped with APIs, stand out as a robust, integration-ready solution that can accommodate a range of integrations from across your tech stack. In a headless setup, the presentation system (the head) is decoupled from the content management (the tail). This means your content can reach a wide range of devices, in a wide range of formats and with a. 5. Headless content management is the practice of decoupling your content management system (CMS) from your front-end. The sites and web applications built using Umbraco are responsive and thus adjusts accordingly on desktops as well as smart phones. Cosmic is a Headless CMS meaning that the content API and presentation layer are decoupled which gives your team greater flexibility when it. You signed out in another tab or window. Here you can specify: Name: name of the endpoint; you can enter any text. Translating Headless Content in AEM. Unlike the aforementioned platforms, Drupal is the leading enterprise CMS solution and will work best on the front-end. A headless CMS has a back end where content is prepared – and that's it. Salesforce CMS opens up multiple ways and channels for you to surface all the varieties of your authored content — be it marketing materials, news articles or blog posts. An individual journey is defined for a specific persona or audience, but also defines additional personas with which the reader interacts. 5 The headless CMS extension for AEM was introduced with version 6. AEM projects can be implemented in a headful and headless model, but the choice is not binary. A Headless CMS can be categorized as a hybrid web application which is based on similar architecture where a backend provides data through API endpoints ergo Headless. At the same time, a hybrid CMS lets you use. AEM Headless is a CMS solution from Experience Manager that allows structured content (Content Fragments) in AEM to be consumed by any app over HTTP using GraphQL. e. Headless unlocks the full potential of shopping experiences by letting merchants quickly author and deliver app-like experiences across any touchpoint, including single-page and multi-page web apps, mobile apps, IoT devices, and VR and AR. These are self-contained items of content that can be directly accessed by a range of applications, as they have a predefined structure, based on Content Fragment Models. Before going into more details about this, a few words about GraphQL GraphQL is primarily designed to expose the content fragment data to downstream applications. ” Tutorial - Getting Started with AEM Headless and GraphQL.